Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Brand the Change is a branding guide for social entrepreneurs, disruptors, not-for-profits, and corporate troublemakers. It explores how organizations and individuals working for change can shape and communicate a distinctive brand, offering a focused resource for anyone seeking to connect branding with a larger purpose.
About This Book
Brand the Change focuses on branding for people and organizations working to create meaningful change.
It is presented as a guide for social entrepreneurs, disruptors, not-for-profits, and corporate troublemakers.
The book connects branding with efforts to communicate distinctive ideas, initiatives, and purposes.
Its subject is relevant to readers developing or refining a brand in mission-driven or change-oriented settings.
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