Value Proposition Design. Come creare prodotti e servizi che i clienti desiderano
by Alan Smith, Alexander Osterwalder, Yves Pigneur, Greg Bernarda
A hands-on guide to designing products and services that match what customers truly want and value.
About This Book
Value Proposition Design offers a structured approach to creating offerings that align with customer needs.
The book presents tools and methods for identifying what customers value most.
It focuses on building products and services that solve real problems and deliver clear benefits.
Readers learn how to test assumptions and refine ideas based on customer feedback.
Reviews
No reviews yet. Be the first to review this book!