Minería de textos. Aplicación a preguntas abiertas en encuestas
Minería de textos. Aplicación a preguntas abiertas en encuestas by Mónica Bécue-Bertaut delves into text mining methods for analyzing open-ended survey responses. It offers statistical tools to process unstructured text, revealing patterns and insights from qualitative data. Ideal for researchers seeking to enhance survey analysis with computational techniques.
About This Book
Text mining, or minería de textos, involves extracting meaningful information from large volumes of textual data. This book focuses on its application to open-ended questions commonly found in surveys, where responses are free-form and unstructured.
The author, Mónica Bécue-Bertaut, presents methodologies tailored to this context, emphasizing statistical approaches to process and interpret text data effectively.
Readers will find guidance on handling the challenges of qualitative data in survey analysis, making it a valuable resource for researchers and analysts in social sciences and market research.
The content bridges computational techniques with practical survey applications, ensuring accessibility for those familiar with basic statistics.
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