La estrategia del océano azul: Crear nuevos espacios de mercado donde la competencia sea irrelevante
by W. Chan Kim, Renee Mauborgne
A practical guide to creating uncontested market space and making competition irrelevant through strategic value innovation.
About This Book
This book presents a strategic framework for creating new market spaces.
It focuses on breaking away from traditional competitive thinking.
Readers will discover methods to unlock new demand and opportunities.
The approach emphasizes value innovation over competing in existing markets.
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