Pre-suasion / Per-suation (Spanish Edition)
A guide to the critical moments before persuasion begins, showing how to capture attention and prime audiences for influence.
About This Book
Pre-suasion examines how influence can be established before any persuasive message is presented.
The book draws on research to show how attention can be directed to increase receptiveness.
Readers learn practical techniques for shaping environments and moments that precede communication.
Concepts are illustrated with examples from marketing, negotiation, and everyday interactions.
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