It Happened in India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer
Kishore Biyani recounts the story of Pantaloons, Big Bazaar, and Central in this business-focused account of Indian retail. It Happened in India explores the development of these ventures alongside the changing Indian consumer landscape, offering readers a perspective on entrepreneurship, commerce, and modern consumption.
About This Book
It Happened in India presents Kishore Biyani’s account of the businesses and retail brands associated with Pantaloons, Big Bazaar, and Central.
The book focuses on the development of these ventures and their connection to India’s changing consumer landscape.
It offers a business-centered perspective on retail, entrepreneurship, and the emergence of modern consumption in India.
Written in English, this book is suited to readers interested in Indian business and the story of major consumer-facing enterprises.
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