Everybody Writes: Your Go-to Guide to Creating Ridiculously Good Content
by Ann Handley
In today’s content-driven world, everyone who publishes online is also a writer. Everybody Writes offers practical guidance for creating effective communication that attracts and retains customers across websites, social media, and other digital channels, helping readers make their words work harder in a fast-moving media landscape.
About This Book
Everybody Writes presents writing as a central skill for modern marketing and online communication.
The book focuses on creating strong content that attracts and retains customers.
It addresses the many digital spaces where words carry marketing messages, including websites and social media.
With an emphasis on effective, engaging communication, this guide is designed for anyone who publishes or markets online.
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