Marketing Research: An Applied Orientation 5th Edition(Textbook Only)
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Marketing Research: An Applied Orientation 5th Edition(Textbook Only)

by J.K

business textbook Marketing Research Applied Orientation
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Marketing Research: An Applied Orientation offers a practical introduction to the role of marketing research in business. This fifth edition is designed as a textbook for students and readers who want to understand core research concepts and their application to marketing decisions.

ISBN-13 9788120330443 ASIN 8120330447 Views 113 Publisher Prentice Hall of India Year 2006 Edition 5th Format Paperback Product Group Book Pages 864 Created February 09, 2026 Updated September 16, 2026
About This Book

Marketing Research: An Applied Orientation is a textbook focused on the principles and practice of marketing research.

The book presents marketing research from an applied perspective, emphasizing how research supports business understanding and decision-making.

This fifth edition is intended for students and readers seeking a structured foundation in marketing research.

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