Marketing colleges Marketing textbook series(Chinese Edition)
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Marketing colleges Marketing textbook series(Chinese Edition)

by Yang Yao Li Yang Xiu Li Zhao Tian E

Business Education
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A Chinese-language college marketing textbook from an academic series, intended to support structured study and instruction in the fundamentals of marketing. Suitable for students, educators, and readers seeking an educational introduction to the field.

About This Book

This Chinese-language title is part of a marketing textbook series for college study.

It focuses on marketing as an academic and professional subject.

The book may support structured learning, classroom instruction, and introductory reference in marketing education.

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I will be using this book for: