Digital Economy Strategic Decision-making: Digital Business Underlying Logic + Data-based Decision-making (Third Edition) 2-volume set(Chinese Edition)
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Digital Economy Strategic Decision-making: Digital Business Underlying Logic + Data-based Decision-making (Third Edition) 2-volume set(Chinese Edition)

by [ Mei ] Wen Ka&Amp#183; Wen Ka Cha Man, [ Mei ] Wen Ka· Wen Ka Cha Man

Business Technology Economics
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In this third edition two-volume set, explore the core logic behind digital business and the power of data-driven decision-making. Tailored for the digital economy, it guides strategic choices to harness technology for business success and competitive advantage in a data-centric world.

About This Book

This comprehensive two-volume set delves into the strategic decision-making processes essential for thriving in the digital economy. It covers the foundational principles that drive digital business operations and the role of data in informed choices.

Volume one focuses on the underlying logic of digital business, offering frameworks to understand how digital technologies reshape economic activities and business models. It emphasizes practical strategies for leveraging these technologies effectively.

Volume two shifts to data-based decision-making, illustrating how data analytics can enhance strategic planning and operational efficiency. The content is designed to equip professionals with tools for data-driven insights in a rapidly evolving digital environment.

As a third edition, this set incorporates updated perspectives on digital transformation, ensuring relevance for contemporary business challenges. It serves as a valuable resource for executives and decision-makers seeking to integrate digital strategies into their organizations.

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I will be using this book for: