旅游市场营销/中国旅游业普通高等教育应用型规划教材·广西高等院校精品课程教材
A higher-education textbook covering essential tourism marketing principles for Chinese university students and instructors.
About This Book
This textbook introduces core concepts of tourism market marketing within the context of Chinese higher education.
It is structured as an applied planning resource for undergraduate tourism programs.
Content aligns with national curriculum standards for tourism-related majors.
Authored by experienced educators to support classroom instruction and practical application.
Reviews
No reviews yet. Be the first to review this book!