电子商务基础与应用:“学·用·做”一体化教程(第4版)
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电子商务基础与应用:“学·用·做”一体化教程(第4版)

by 新华书店北美网

Educational E-commerce Updated Edition
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This fourth-edition tutorial introduces electronic commerce through an integrated learn, apply, and practice approach. It is designed for students and readers seeking a structured foundation in e-commerce concepts and applications.

About This Book

本书是《电子商务基础与应用》的一体化教程,适用于电子商务相关学习与教学。

“学·用·做”的编排理念强调基础知识学习、实际应用理解与操作实践之间的衔接。

第4版围绕电子商务基础与应用展开,适合希望系统了解电子商务内容的读者。

本书可作为电子商务相关课程的学习资料,也可用于入门阶段的知识梳理与实践参考。

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