marketing research: application-oriented (5th Edition)
by (Mei)Na Lei Xi · K. Ma Er Huo Te La Tu Ping Yi
A practical introduction to marketing research that emphasizes application and business relevance. This fifth edition offers learners and general readers a structured way to understand the role of research in marketing decisions and related professional contexts.
About This Book
Marketing Research: Application-Oriented presents marketing research as a practical business discipline.
This fifth edition is focused on applying research concepts to marketing-related questions and decisions.
It may serve as a reference for learners and readers seeking a structured introduction to marketing research.
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