Contemporary Market Research (12th Edition)/Marketing Textbook Translation Series(Chinese Edition)
by [ Mei ]
This Chinese edition of Contemporary Market Research offers a textbook-based introduction to market research and its place in marketing. Published as part of a marketing textbook translation series, it is suited to students and readers seeking a structured foundation in contemporary marketing research.
About This Book
Contemporary Market Research presents an academic introduction to the field of market research in a Chinese-language edition.
As part of a marketing textbook translation series, the book is positioned for students and readers building foundational knowledge in marketing research.
The text focuses broadly on the role and practice of market research within contemporary marketing.
Its 12th-edition designation reflects a current edition of an established textbook resource.
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