Market Research : Industry and Enterprise Development higher education Twelfth Five-Year Plan materials(Chinese Edition)
A practical textbook on market research tailored for higher education, supporting industry and enterprise development studies under China's Twelfth Five-Year Plan.
About This Book
This textbook provides foundational knowledge on market research principles and practices.
It is designed for higher education students studying industry and enterprise development.
The content aligns with China's Twelfth Five-Year Plan educational standards.
Readers gain practical insights into conducting effective market research in business contexts.
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