A perceção qualitativa de um site, usando como exemplo uma empresa: A percepção da qualidade de um site na Internet, tomando como exemplo a empresa J. Zimmer Maschinenbau (Portuguese Edition)
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A perceção qualitativa de um site, usando como exemplo uma empresa: A percepção da qualidade de um site na Internet, tomando como exemplo a empresa J. Zimmer Maschinenbau (Portuguese Edition)

by Markus Breitenlechner

Business Case Studies Internet Marketing
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In 'A perceção qualitativa de um site, usando como exemplo uma empresa,' Markus Breitenlechner investigates the perception of website quality on the internet. Taking J. Zimmer Maschinenbau as a practical example, the book offers a detailed qualitative analysis relevant to businesses navigating digital presence. This Portuguese edition highlights key aspects of user experience and site effectiveness.

About This Book

The book delves into the qualitative assessment of website perception, focusing on an example from the company J. Zimmer Maschinenbau.

It analyzes how users perceive the quality of an internet site within a corporate setting.

The study provides insights into the factors that shape these perceptions for businesses online.

Through this Portuguese edition, readers gain an understanding of website evaluation methods.

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I will be using this book for: