Il consumatore multitasking e l'e-commerce: Come le generazioni X, Y e Z affrontano la tecnologia... (Italian Edition)
In 'Il consumatore multitasking e l'e-commerce,' Márcia Daltoé Krampe investigates how Generations X, Y, and Z tackle technology in online shopping. The book explores multitasking behaviors and their impact on e-commerce interactions, offering valuable insights into generational differences in digital consumption.
About This Book
This book examines the behavior of multitasking consumers in the realm of e-commerce, focusing on how Generations X, Y, and Z interact with technology.
It provides an analysis of the ways these generations approach digital platforms and online purchasing, highlighting differences in their engagement styles.
The content offers a comprehensive look at consumer trends shaped by technological advancements and generational characteristics.
Ideal for understanding modern e-commerce dynamics, the book draws on observations of how multitasking influences shopping habits across age groups.
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