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INDUSTRIAL MARKETING: CONCEPTS & STRATEGIES

by R. Uma Devi

Business Industrial Marketing B2B

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This concise resource introduces key industrial marketing concepts and practical strategies for reaching business buyers and managing B2B relationships.

ISBN-13 9786206161257 ASIN 6206161250 Views 113 Publisher LAP LAMBERT Academic Publishing Year 2023 Format Paperback Product Group Book Pages 484 Adult No Created February 08, 2026 Updated October 11, 2026

About This Book

Industrial Marketing: Concepts & Strategies presents core principles of marketing within industrial and B2B contexts.

The book covers essential strategies used to reach organizational buyers and manage complex purchasing decisions.

Readers gain a structured overview of market analysis, segmentation, and relationship-building techniques.

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INDUSTRIAL MARKETING: CONCEPTS & STRATEGIES

About This Book

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