Valorização do capital intelectual das empresas na Internet: Como conhecer o valor dos sítios Web comerciais e das redes sociais? Como gerir o capital ... empresas da Internet? (Portuguese Edition)
by Anton Pavlov
This Portuguese-language work explores how to understand and manage the intellectual capital of Internet companies. It focuses on evaluating commercial websites, social networks, and other elements that contribute to the value of digital enterprises, offering a business-oriented perspective on online assets and organizational knowledge.
About This Book
This Portuguese-language book examines the valuation of intellectual capital in Internet companies.
It considers how the value of commercial websites and social networks can be understood and assessed.
The book also addresses approaches to managing intellectual capital within Internet-based enterprises.
Its focus is relevant to readers interested in digital business, online assets, and the relationship between knowledge and company value.
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