Uso de los sitios Web como apoyo a las PyMES: El impacto de los sitios Web en el volumen de venta de las PyMES: estudio de casos en la ciudad de Xalapa, Ver., México (Spanish Edition)
by Daniel Antonio López Lunagómez, Antonio Manuel López Lunagómez
Explore the impact of websites on PyMEs' sales volume in Xalapa, Veracruz, Mexico. This study presents case analyses by Daniel Antonio López Lunagómez and Antonio Manuel López Lunagómez, offering insights into how digital presence enhances business performance for small and medium enterprises in a regional setting.
About This Book
This book investigates the role of websites as a supportive tool for PyMEs, focusing on their influence on sales performance.
Through case studies conducted in Xalapa, Veracruz, Mexico, the authors analyze real-world applications and outcomes.
The research highlights practical insights for PyMEs seeking to leverage digital tools for business growth.
Key findings address the integration of web strategies in local business contexts.
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