Akilli Insanlarin Mantiksiz Kararlari Nobel Ekonomi Ödülü
A Nobel Prize-winning look at why even smart people make irrational economic choices and how understanding these patterns can improve decisions.
About This Book
This book examines the gap between how people should behave according to economic theory and how they actually behave in real life.
It presents research showing that human decisions often deviate from rational models in predictable ways.
The work highlights the importance of understanding these patterns for better policy and business decisions.
Readers gain insight into behavioral economics and its practical applications.
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