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In this foundational text, cognitive scientist Donald A. Norman delves into the principles of design informed by human cognition. He explores how to create intuitive interfaces and objects that align with users' mental models, making complex systems accessible and efficient. A must-read for understanding user-centered design.
About This Book
This book presents the original theories of design as understood by cognitive scientists, focusing on human-centered approaches to creating effective products.
Donald A. Norman draws on principles from cognitive science to examine how design influences user interaction and perception.
The work emphasizes the importance of aligning design with natural human behaviors to enhance usability and reduce errors.
Through analysis of common artifacts, it illustrates key concepts in cognitive design theory.
Published as part of the Shinchosha Cognitive Science Selected Books series, it provides a thoughtful exploration of design fundamentals.
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