Realities of CRM in Multinational Corporation: CRM, Relationship Marketing, CRM System, eBusiness application
by Dr. Pravin Balaraman, Prof Bill
Realities of CRM in Multinational Corporation explores customer relationship management within an international corporate setting. The book considers relationship marketing, CRM systems, and eBusiness applications, offering a focused overview for readers interested in business strategy, marketing, information technology, and the practical dimensions of managing customer relationships across multinational organizations.
About This Book
This book examines the realities of customer relationship management in multinational corporations.
It focuses on the relationship between CRM and relationship marketing in an international business context.
The discussion includes CRM systems and their role in managing customer relationships.
eBusiness applications are also addressed as part of the broader CRM landscape.
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