Playing the Game: The History of adidas
by Rainer Karlsch, Christian Kleinschmidt, Jorg Lesczenski, Anne Sudrow
Playing the Game presents the history of adidas through a focused account of the company’s development and significance in sportswear. Written by four authors, the book will appeal to readers interested in the intersection of sport, business, branding, and history.
About This Book
Playing the Game explores the history of adidas.
The book examines the development of the company and its role in sportswear.
Written by Rainer Karlsch, Christian Kleinschmidt, Jorg Lesczenski, and Anne Sudrow, it presents a historical account of the brand.
It is suited to readers interested in sports, business, companies, and modern history.
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