Nation Brand perception and attitude from Citizen and Non-citizen perspectives in Vietnam: An exploratory study
by Van Ha Luong
This exploratory study delves into nation brand perception and attitudes in Vietnam, contrasting citizen and non-citizen perspectives. It uncovers insights into how branding influences national identity and global views, offering valuable groundwork for branding strategies in emerging markets.
About This Book
This book presents an exploratory study on nation brand perception and attitudes in Vietnam, drawing from perspectives of both citizens and non-citizens.
The research investigates how these viewpoints contribute to understanding national branding dynamics in a developing context.
By exploring these attitudes, the study highlights key factors influencing perceptions of Vietnam's brand on a global scale.
The findings provide a foundation for further analysis in branding and international relations.
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