Developing International Strategies: Going and Being International for Medium-sized Companies
by Rudolf Grünig, Dirk Morschett
Developing International Strategies examines internationalization from the perspective of medium-sized companies. Rudolf Grünig and Dirk Morschett focus on the strategic challenges of going international and being international, providing a dedicated business resource for understanding how these companies can develop and manage their international strategies.
About This Book
Developing International Strategies explores how medium-sized companies can approach international business.
The book addresses both going international and being international, reflecting the distinct strategic considerations involved in entering and maintaining an international presence.
It offers a business-focused perspective on international strategy development for medium-sized companies.
Rudolf Grünig and Dirk Morschett present the subject for readers seeking a structured understanding of internationalization in the medium-sized company context.
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