A Knowledge Strategy for a Communications and PR practice of a large firm
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A Knowledge Strategy for a Communications and PR practice of a large firm

by Christoph Frhr. Von Gamm

Business Public Relations Knowledge Management
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Explores knowledge strategy development for communications and PR functions in large firms, focusing on alignment with organizational goals.

About This Book

This book examines knowledge management approaches tailored to communications and public relations teams in large organizations.

It addresses how structured knowledge practices can support strategic communication goals and operational efficiency.

The content is intended for professionals seeking to align knowledge resources with firm-wide PR objectives.

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I will be using this book for: