基于商誉的双寡头企业价格、广告与产品质量竞争策略研究 (Chinese Edition)
by 小节 吴
Examines price, advertising, and quality competition between two firms driven by goodwill dynamics using mathematical modeling.
About This Book
This study analyzes competitive strategies of duopoly firms focusing on price, advertising, and product quality decisions influenced by goodwill accumulation.
The research explores how goodwill affects market interactions and strategic outcomes in a dynamic setting.
Mathematical models are employed to derive equilibrium strategies under varying competitive conditions.
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