Sport-Sponsoring in Theorie und Praxis: Trainingslager 2010 des Deutschen Fußball-Bundes in Südtirol/Eppan (German Edition)
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Sport-Sponsoring in Theorie und Praxis: Trainingslager 2010 des Deutschen Fußball-Bundes in Südtirol/Eppan (German Edition)

by Lukas Niedermayr

Fußball Sportmanagement Sponsoring
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A German study of sports sponsorship theory and practice, centered on the 2010 DFB training camp in South Tyrol.

ISBN-13 9783639383812 ASIN 3639383818 Views 35 Publisher AV Akademikerverlag Year 2011 Edition Illustrated Format Paperback Product Group Book Pages 172 Adult No Created April 06, 2026 Updated August 16, 2026
About This Book

This book examines sports sponsorship from both theoretical and practical perspectives.

It centers on the 2010 training camp of the German Football Association held in South Tyrol/Eppan.

The work is presented in German and draws on the author's analysis of sponsorship activities.

Readers gain insight into the organizational and strategic aspects of sports events and sponsorship.

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I will be using this book for: