Social Media Marketing in Higher Education: Driving Admissions and Engagement Across Institutions
Social Media Marketing in Higher Education explores how institutions can use social media to support admissions and deepen engagement. Focusing on the higher education context, it provides a relevant introduction to digital marketing strategies for readers studying education, marketing, institutional communication, or student recruitment.
About This Book
Social Media Marketing in Higher Education examines the role of social media in supporting admissions and engagement across higher education institutions.
The book focuses on how institutions can use social media marketing to connect with prospective students and strengthen institutional engagement.
It offers a focused resource for readers interested in the relationship between higher education, digital communication, and marketing.
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