Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
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Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)

by Oliver Busch

Business Advertising digital marketing
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Explores how programmatic advertising enables automated, data-driven marketing in real time for professionals.

ISBN-13 9783319797212 ASIN 3319797212 Views 73 Publisher Springer Year 2018 Edition Softcover reprint of the original 1st ed. 2016 Format Paperback Product Group Book Pages 289 Adult No Created March 07, 2026 Updated August 11, 2026
About This Book

This book examines the transformation of advertising through automation and real-time data utilization.

It provides professionals with insights into programmatic advertising strategies and technologies.

The content focuses on the management aspects of transitioning to data-driven marketing practices.

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I will be using this book for: