R for Marketing Research and Analytics (Use R!)
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R for Marketing Research and Analytics (Use R!)

by Chris N. Chapman, Chris Chapman, Elea Mcdonnell Feit

Business Mathematics
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R for Marketing Research and Analytics introduces the use of R within marketing research and analytics. Written by Chris N. Chapman, Chris Chapman, and Elea Mcdonnell Feit, it offers a focused resource for readers seeking to connect marketing practice with analytical and statistical computing.

ISBN-13 9783319144351 ASIN 3319144359 Views 50 Publisher Springer Year 2015 Edition 2015 ed. Format Paperback Product Group Book Pages 472 Adult No Created March 12, 2026 Updated October 20, 2026
About This Book

R for Marketing Research and Analytics presents R in the context of marketing research and analytical work.

The book is intended for readers interested in applying R to marketing-related data and analysis.

It connects the fields of marketing research, analytics, and statistical programming in one focused resource.

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I will be using this book for: