R for Marketing Research and Analytics (Use R!)
by Chris N. Chapman, Chris Chapman, Elea Mcdonnell Feit
A practical introduction to R for marketing research and analytics, covering data analysis techniques for students and professionals.
About This Book
This book introduces the use of R for marketing research and analytics.
It covers essential techniques for analyzing marketing data.
Readers learn how to apply statistical methods in a marketing context.
The content supports both students and professionals working with data.
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