Political Marketing in the 2024 U.S. Presidential Election (Palgrave Studies in Political Marketing and Management)
Political Marketing in the 2024 U.S. Presidential Election explores the application and significance of political marketing during the 2024 American presidential race. Situated within the Palgrave Studies in Political Marketing and Management series, it provides a focused perspective for readers studying campaigns, political communication, and elections.
About This Book
Political Marketing in the 2024 U.S. Presidential Election focuses on the role and practice of political marketing during a major American presidential contest.
The book places its subject within the broader fields of political communication, campaign strategy, and election studies.
As part of the Palgrave Studies in Political Marketing and Management series, it offers a focused resource for readers interested in the relationship between marketing and contemporary politics.
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