CSR and its Internal Narrative: A History of the Pirelli Company Magazine (1950-2019) (Palgrave Debates in Business History)
This scholarly work delves into the history of Pirelli's company magazine from 1950 to 2019, focusing on its portrayal of corporate social responsibility. Through meticulous analysis, it reveals how internal narratives shaped the company's image and values, offering valuable perspectives for business historians and CSR researchers.
About This Book
This book examines the internal narrative of corporate social responsibility (CSR) within the Pirelli company magazine spanning 1950 to 2019. It provides a detailed historical perspective on how Pirelli communicated its values and initiatives to employees and stakeholders.
Part of the Palgrave Debates in Business History series, the work traces the development of CSR themes in the magazine's content, reflecting broader changes in business ethics and corporate culture.
Author Ilaria Suffia analyzes archival materials to highlight the magazine's role in constructing Pirelli's corporate identity and its engagement with social responsibilities over time.
The study offers insights into how internal publications serve as tools for narrative-building in large corporations, contributing to ongoing debates in business history.
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