Python for Marketing Research and Analytics
by Chris Chapman, Elea Mcdonnell Feit, Jason S. Schwarz
Python for Marketing Research and Analytics provides an accessible foundation for applying Python to marketing data and analytical tasks. Written for readers interested in combining programming with marketing research, the book offers a practical path toward working with data and developing evidence-based analytical skills.
About This Book
Python for Marketing Research and Analytics introduces the use of Python in marketing research and analytical work.
The book connects programming with the study and interpretation of marketing data.
It is designed for readers seeking a practical foundation in analytical techniques and Python-based workflows.
Written by Chris Chapman, Elea McDonnell Feit, and Jason S. Schwarz, it supports data-informed marketing analysis and decision-making.
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