R For Marketing Research and Analytics (Use R!)
by Chris Chapman, Elea Mcdonnell Feit
R For Marketing Research and Analytics presents R in a marketing-focused context. It is intended for readers seeking to work with data, research methods, and analytical techniques relevant to marketing, offering a bridge between marketing questions and quantitative analysis.
About This Book
R For Marketing Research and Analytics introduces the use of R in the context of marketing research and analytics.
The book is intended for readers interested in applying statistical and analytical tools to marketing-related questions.
It connects the practical field of marketing research with a widely used programming environment for data analysis.
Written by Chris Chapman and Elea McDonnell Feit, this title supports study and practice at the intersection of marketing, research, and analytics.
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