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Principes de marketing

by Kotler P

Business Education

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A foundational marketing textbook covering core principles and strategies for students and professionals.

ISBN-13 9782892080308 ASIN 2892080304 Views 17 Publisher Préfontaine Year 1983 Format Paperback Product Group Book Created March 03, 2026 Updated September 23, 2026

About This Book

This book presents essential marketing concepts and frameworks.

It serves as an introductory resource for students and professionals.

Topics include market analysis, consumer behavior, and strategic planning.

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I will be using this book for:

Principes de marketing

About This Book

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