CXPA's CX Book of Knowledge-1st Edition, Revised
CXPA's CX Book of Knowledge-1st Edition, Revised by Heather Gillbanks CCXP is an essential guide for customer experience professionals. This revised edition compiles core principles, frameworks, and strategies to help build effective CX practices in modern businesses. Ideal for practitioners seeking to advance their expertise and apply industry standards.
About This Book
CXPA's CX Book of Knowledge-1st Edition, Revised is a foundational resource compiled by the Customer Experience Professionals Association. It distills key principles and frameworks for effective customer experience strategies.
Heather Gillbanks CCXP, the author, brings expertise in CX to create this revised edition, ensuring relevance for today's business landscape. The book serves as a reference for practitioners aiming to build and measure successful CX initiatives.
This edition updates previous content to reflect evolving industry standards and best practices. It supports professionals in applying CX knowledge across various organizational contexts.
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