Business Analytics: Managing, Building, and Using Analytical Systems
Business Analytics: Managing, Building, and Using Analytical Systems offers an overview of business analytics through three connected perspectives: managing analytical initiatives, building analytical systems, and using those systems in an organizational context. Written by Hugh J. Watson, it provides a focused introduction to this business and technology subject.
About This Book
Business Analytics: Managing, Building, and Using Analytical Systems introduces the broad field of business analytics through its management, development, and practical use.
The book focuses on analytical systems as organizational tools, connecting system building with the responsibilities involved in managing and applying analytics.
Written by Hugh J. Watson, this title is suited to readers seeking an overview of business analytics and the systems that support it.
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