The Innovation Blind Spot: Why We Back the Wrong Ideas--and What to Do About It
by Ross Baird
Investigates why promising ideas are overlooked and offers strategies to identify and support overlooked innovations for better results.
About This Book
The Innovation Blind Spot examines why organizations and investors frequently back the wrong ideas while missing valuable opportunities.
It highlights systemic biases that shape decision-making in funding, product development, and strategic planning.
The book provides practical approaches for recognizing and addressing these blind spots to foster more effective innovation.
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