Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells
Lorraine Santoli examines Disney’s marketing machine during the era of Michael Eisner and Frank Wells. Focused on the company’s marketing and leadership context, this book provides an overview of a notable period in Disney’s business and media history.
About This Book
Inside the Disney Marketing Machine explores Disney marketing during the era of Michael Eisner and Frank Wells.
Written by Lorraine Santoli, the book focuses on the company’s marketing machine and the leadership context surrounding that period.
It offers readers an overview of Disney’s marketing approach as presented through the book’s subject and timeframe.
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