Content Strategy for Mobile
Content Strategy for Mobile explores how organizations can think strategically about content in a mobile world. Karen McGrane’s book addresses the planning, structure, and delivery of information for mobile experiences, making it relevant to professionals working with digital content, products, and communication.
About This Book
Content Strategy for Mobile examines the role of content in mobile experiences.
The book focuses on strategic thinking for planning, organizing, and delivering content across mobile contexts.
It offers a business and technology-oriented perspective on the relationship between content and mobile products.
Written by Karen McGrane, this title is intended for readers interested in content strategy and mobile communication.
Reviews
No reviews yet. Be the first to review this book!