Global Content Strategy: A Primer
by Val Swisher
An accessible introduction to planning and managing content for international audiences and global business needs.
About This Book
Global Content Strategy: A Primer introduces the fundamentals of creating and managing content for international audiences.
The book covers key considerations for planning, producing, and maintaining content that works across languages and cultures.
Readers learn practical approaches to content strategy that support global business goals.
The text is designed as an accessible starting point for professionals new to global content initiatives.
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