Developing Successful Sport Marketing Plans (Sport Management Library)
Developing Successful Sport Marketing Plans offers an accessible introduction to the planning process within sports marketing. Written for readers interested in sport management and business, it provides a focused resource for studying how marketing plans are developed in the sports industry.
About This Book
Developing Successful Sport Marketing Plans presents an organized look at sport marketing planning.
The book focuses on the development of marketing plans within the sports industry.
It may serve as a useful reference for students and readers interested in sport management, marketing, and business strategy.
Written by David K. Stotlar, this title belongs to the Sport Management Library.
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