The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
by Jim Kalbach
The Jobs To Be Done Playbook presents a practical approach to understanding customer needs and aligning them with markets, organizational priorities, and business strategy. Jim Kalbach offers a framework for connecting customer-centered thinking with clearer decisions and coordinated action.
About This Book
The Jobs To Be Done Playbook introduces a customer-needs-centered approach to business decision-making.
It focuses on aligning markets, organizations, and strategy around the outcomes customers seek.
Jim Kalbach presents the subject as a practical playbook for applying Jobs To Be Done thinking in a business context.
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