The Birth (and Death) of the Cool
by Ted Gioia
Ted Gioia traces the rise and decline of cool as a defining American attitude, exploring its impact on music, style, and social values throughout the twentieth century.
About This Book
The Birth (and Death) of the Cool examines the evolution of cool as a defining American attitude.
It explores how cool emerged in the twentieth century and shaped music, style, and social behavior.
The book considers the cultural forces that elevated cool and the later developments that challenged its dominance.
Readers gain insight into the shifting values reflected in American popular culture over several decades.
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