Innovation, Product Development and Commercialization: Case Studies and Key Practices for Market Leadership
Innovation, Product Development and Commercialization examines how organizations approach innovation, develop products, and bring them to market. Through case studies and key practices, Dariush Rafinejad presents a business-focused resource for readers seeking perspectives on commercialization and the pursuit of market leadership.
About This Book
Innovation, Product Development and Commercialization explores the connected processes that move ideas toward market offerings.
The book presents case studies and key practices related to product development and commercialization.
Its focus is on understanding approaches associated with market leadership.
Written by Dariush Rafinejad, this title is suited to readers interested in business, innovation, and product strategy.
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