Seeing Through a Donor's Eyes: How to Make a Persuasive Case for Everything from Your Annual Drive to Your Planned Giving Program to Your Capital Campaign
by Tom Ahern
A practical guide to persuasive fundraising communications for annual, planned giving, and capital campaigns.
About This Book
Seeing Through a Donor's Eyes offers guidance on creating persuasive fundraising messages.
The book covers strategies for annual drives, planned giving programs, and capital campaigns.
It emphasizes understanding donor perspectives to improve communication effectiveness.
Content is based on established fundraising communication principles.
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