How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
by Tom Ahern
A guide to writing fundraising materials that connect with donors and increase giving through proven techniques.
About This Book
This book provides guidance on writing effective fundraising materials.
It covers both the art and science behind successful donor communications.
Readers learn techniques to improve the impact of their fundraising copy.
The content focuses on practical strategies for raising more money through written materials.
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