How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets
by Tom Ahern
Tom Ahern examines the art and science of fundraising writing in this focused guide. Addressing the creation of materials intended to raise more money, the book offers a framework for readers interested in improving their fundraising communications and understanding the principles behind persuasive appeals.
About This Book
How to Write Fundraising Materials That Raise More Money explores the craft of preparing effective fundraising materials.
The book presents fundraising writing through three stated perspectives: art, science, and secrets.
Written by Tom Ahern, it is intended for readers seeking guidance on communicating for fundraising purposes.
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