Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know
Jeffrey Gitomer explores why customer satisfaction alone may not be enough to build a successful business. This guide focuses on creating loyalty, encouraging repeat business, strengthening customer relationships, and inspiring customers to recommend a company to people they know.
About This Book
Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless focuses on the difference between satisfying customers and earning their lasting loyalty.
Jeffrey Gitomer addresses ways to make customers feel valued, encourage them to return, and build stronger relationships.
The book also emphasizes the importance of customers sharing their positive experiences with others.
Its central message is that enduring loyalty can be more valuable to a business than satisfaction alone.
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